Whenever the majority of the people thinks of the holograms, they immediately think of the episodes of the Star Trek. Here, the crew is constantly interacting with some intelligent beings that are not actually there. In the 80s, the cheese-eating mouse picture or a picture of the spaceship was more famous. In order to see all the details, one had to look at the picture at the right angle with the right amount of light. Today, the 3D hologram displays have moved a step further.

Well, more and more companies are employing perhaps the most cutting-edge and eye-catching technique available on the market today. Holographic displays. With the technology available today, it's possible to put together incredible displays featuring people and product to really engage with the audience at these kinds of events. Holographic projection is by no means the preserve of large companies. Costs have come right down, making it a cost-effective and accessible marketing tool for all sorts of different businesses.

It is simply an illusion that is mind-blowing. In movies, the technology has been used to create ghost-like illusions that leave the audience more than impressed. State-of-the-art technology is used to reflect the images of the real object onto the screen. As such, the audience does not get to see the real objects and people but their reflections looking like objects floating in space.

If the light falling onto the image is not at the accurate angle required to make the image visible, the reflection, by itself, selects the beam of light, that is falling on the required angle for it to be seen in multi-color and three-dimensional form, and then reconstructs the image. The extra light passes through the transparent film without being reflected.

In order to understand it better, imagine the ghost-like images you are used to in the Star Trek. In reality, our technology has not gone as far as what we are made to experience in the Star Trek Series. By going by what we had back in the 80s when we were only familiar with the changing images depending on the light intensity, the angle of light and the distance, today we are experiencing a completely new technology, not very far from what the Star Trek is exposing us to.

Through a combination of high-tech equipment by an experienced expert in the field, it is possible to produce mind-blowing images and reflections that will leave the audience in a world out of our normal world. This is like a dream come real. Ordinarily, the motions and action is captured through a 3D technology. The resulting images are then converted to animations through powerful animation software.

The 3D displays are quite new and are therefore offers an added advantage for any company that adopts them to market their products and services. It increases the branding strength as well as brand awareness. By the mere fact that the display is in a 3-dimensional hologram, the targeted people look and stay looking at the display for much longer.

So maybe it's time to think different of these industry events. This is the time to employ the latest dazzling and eye catching techniques to grab the attention of potential customers in an increasingly crowded marketplace. As far as marketing is concerned, this is the sure way to pay back all the investment in the marketing program. It pays back every cent used and guarantees that your brand is well placed and received with all pomp and colors as it deserves.