Could Fleet Graphics Have Helped Pixels?

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By Robin Setser


"Pixels" was an interesting film when I first saw the trailer. I saw many different video game icons, ranging from Donkey Kong to Pac-Man, and I was curious to see just how well the filmmakers would put these licenses to use. However, as time went on, I found myself less and less enthused to see the film in question. Marketing can play a huge role in the success of a movie, though, and I have to wonder if fleet graphics could have changed things.

I believe that fleet graphics could have helped somewhat, especially when considering the quality that they present. Companies like JMR Graphics will be able to agree, especially when considering how these high-quality vinyl wraps can help a number of companies. Much of this comes in the sharpness of the designs themselves, which I'm sure anyone who's seen these graphics can agree with. With this in mind, I'm curious if "Pixels" could have been helped on the advertising front.

I am sure that, if designed well, fleet graphics could have helped "Pixels" early on. It's easy to see why this movie generated interest, at the start, since it featured a number of iconic characters and identities from gaming culture. Donkey Kong and the Space Invader aliens are just a few examples, but they can be easily identified by anyone who's even remotely knowledgeable about games. With that said, I have a hard time believing that these graphics could have made a bigger impact for "Pixels."

Once "Pixels" was released in theaters, it did not take long for the film in question to be met with negative press across the board. Adam Sandler movies - or films featuring the actor in question - have been received poorly as of late, as it seems like his brand of comedy has struggled to gain positive press. The writing in "Pixels" has been subpar as well, which leads me to believe that no cast could make the film work. More than anything else, "Pixels" is an interesting visual piece that will be soon forgotten.

While it's difficult to believe that "Pixels" could have been helped by fleet graphics, in the long run, this isn't to say that other brands should overlook them. In fact, these wraps are nothing short of effective when they are designed well. Of course, the products and services illustrated must be accounted for as well. You want to present deals and opportunities for clients to be accountable for. If this is done, there will be no denying the impact associated with these very graphics.




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Some say he’s half man half fish, others say he’s more of a seventy/thirty split. Either way he’s a fishy bastard.

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