Cosmetics are supposed to make their users feel confident and beautiful. However, there are ingredients that have caused these products to have an opposite effect. If you are a buyer looking for clean cosmetics, you have an uphill task. How to you skip the hype and buy products that are safe for you?

Determine what clean will mean at personal level. The level of tolerance differs from one person to the other. A compound that is irritating to you might not be to another person. You might have to try some of these products before branding them as unclean. However, there are ingredients known to be outright nasty to the skin. Keep away from them.

Check for ingredients indicated on the label before buying. There are ingredients that have already been flagged as unsafe for skin products or particular types of skins. Manufacturers are also required to indicate the compounds or ingredients they have used on all their products. Beyond the ingredients, their derivatives should also be checked because their effect could be similar. The ingredients or their combination could be provided in the form of a label. Watch for such labels before buying.

What brand of cosmetic will you be buying? Companies have doubled their efforts to produce the best products. There are market leaders while others are catching up. Learn about these brands from media stories and press releases. Experts also review the products and set standards to be followed. Once you get a brand that meets your expectations, it will be difficult to return to others.

Media reviews of cosmetic products will also guide you when making a choice. The reviews should be on outlets, magazines and shows that are credible. The outlets must provide authentic information about these products and not in the form of promotions or adverts. Endorsement by reputable celebrities and experts on the strength of being clean or not clean is also a reliable guide.

Recommendation from friends will help you sort the many products available in the market easily. Friends are already using these products and have a real experience to share. If your friend has a fair skin and is not getting into trouble with the products he or she is using, you can try them. They will also tell you about the cost and whether it has long term effects. Friends are reliable because they do not have commercial interest to protect.

Public reviews are highly reliable when buying beauty products. The reviews should be on independent platforms where manufacturers or marketers do not have any influence. Websites selling these products, consumer insight platforms and social media are reliable sources of public reviews. Public reviews provide the most unfiltered assessment of the performance of a product.

What are regulators saying about your target cosmetic product? Some products will be approved after trials while others have questions. Some are banned for particular uses or users. There are labels and signs of approval in the market that you should follow. If regulators think a product is not safe, you should keep away from it.

Investigate whether the effect on your body or skin is as a result of use of a particular cosmetic product. Some of the factors that could have a nasty effect include food, biological status and environment, among others. The verdict on whether they are clean or not must be made with certainty.