How To Start Your Own California Apparel Photography

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By Diane Fisher


Shooting quality clothes images is not an easy task. It requires experience. The pictures of models you see on billboards along the streets took a lot of time, money and effort. Therefore, if you wish to start a California Apparel photography firm, you must be ready regarding time and capital. Additionally, you must attend some professional training if you have no shooting experience. Many people are venturing into this business because the textile industry is growing day by day. Many people are starting their own clothing lines and are in need of professional photographers to do the marketing.

When opening any business, you must know that meeting the statutory regulations is not a matter of debate. Requirements like licenses and permits must be met before any entrepreneur is allowed to operate. Therefore, besides capital, you must obtain a business permit as well as a license. Also, it is advisable to obtain coverage to protect the business in case accidents happen.

After you have met all the necessary statutory requirements, it is time to set up your business. You cannot shoot without a model. Therefore, you need to look for a model. To make your shots more appealing, it is advisable to use live models. Decide whether you want to pick a male or female, or both. Also, when selecting the model, you must check how the clothes look on him or her and whether the models will work for you for the long term.

After picking your model, start preparing the space you will be shooting at. The area you choose will be dependent on the current situation. Additionally, the shooting area should be spacious enough to allow the models to move around freely when you give them your cues. Nevertheless, you must have backdrop boundaries if the space is too large.

Lighting is crucial for shooting. If there will be no enough light, the images will be dull. If the light is too bright, the photos will appear faded. Therefore, make sure you come up with a way to mimic the natural window light and its softness. Most photographers prefer using soft boxes, umbrellas and speed lights. Nevertheless, speed lights tend to be too bright, direct and harsh.

When everything is set up, from light to backdrop boundaries, you can start to position the model. Explain to them how you want them to stand. Make sure you prepare the models in the space so that you can attain your desired vision. To ensure that the model is standing in the right place, mark the surface directly facing the camera.

Wide framing is the most preferable when shooting. This is because you will be left with enough space on all the sides of the image. This space will come in handy when you are editing the photos. Therefore, make sure you have used the wide framing techniques when shooting.

Editing is the last step that comes after the shooting. You must make the images appear professionals. It thus needs a lot of time. Sometimes you may feel tired and unable to focus. During such times, you can hire professional editors to do the image editing for you.




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