Constantly keeping in touch with major stakeholders in your organization is important. This is because it shows your customers and your suppliers and investors that you care about them. This will work in your favor, as they will have positive vibes towards you. It will also prevent them from forgetting about your company. When you are sending out holiday ecards for your company, it is important that you do it the right way.

The main thing that you need to determine is who you will send out the cards to. Think about all the people that you deal with on a regular basis and even those that you deal with once in a while. Divide this list into different segments, based on how you relate with the people on the list. A good example is that you can divide the list into suppliers and customers. Come up with a different card for each of these lists. Do not send out a general card to everyone on your list.

Customize the cards before you send them. Most people respond better to personalized messages rather than generalized ones. Be sure to include their name. You can even craft a special message for each person in your list; this shows that you took the time and effort to think about them.

Send the cards on time. Don't send them too early or too late. If it doesn't arrive on time then its impact will be lost. In order for you not to be late, you need to design or acquire the cards much earlier than you actually need them. This way, when the card is due to be sent it will be already ready.

When sending out the cards, concentrate on good wishes. Do not include any marketing messages on your card. This is because your customers will just think that you are just after their money after all. Leave out promotional discounts and codes out of your card. Also, avoid any promotional messages. Keep things focused on your goodwill message.

Don't make things complicated. The simpler the card, the better. If you get too complicated, you might also get stressed out since you will have to put in a lot of work into the card. You can even the design the card on your own if it is simple. The other option is to get a designer to come up with a simple card.

Keep things general in the card. This is because people come from different denominations and religious backgrounds. Sending religious messages won't make sense to someone who does not adhere to your denomination. Some people might even be offended by your message since it shows that you do not care about their beliefs.

Sending these cards is a strategic way of keeping in sync with your clients and suppliers. It will not cost you a lot of money but it will sure get you a lot more money, through the good relationships that you are forging. So take time to work on the cards and send them out on a regular basis.