The mass media has been very well known to always feed the minds of people with different kinds of messages just about everyday. Of course they do this even by the regular TV shows that people would watch every single day. Each television show actually has a secret manipulator hidden in television show that would take the form of the protagonist, the antagonist, and the other characters.

From a scientific point of view, Herbert Krugman stated that the moment a person watches TV, he will be more inclined to use his right brain instead of his left. The left hemisphere is used for logical reasoning while the right brain houses all the emotional qualities of a person. When a person uses his right brain to create responses, he will be inclined to creating uncritical and emotional responses instead of logical ones.

The reason for this type of occurrence is simply because people view watching TV as a relaxing activity which means that they do not want to analyze too much when they watch. So when this happens, then the right brain will be the one to create the responses when one would start watching TV. Since the right brain is used, then watching certain shows can be addictive simply because the messages from these shows would appeal to the emotional level of the viewer.

Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.

Now the whole purpose of a show is to make sure that there are a lot of viewers who are actually following it. Now with this in mind, one may ask himself how come there are shows that are so addictive. Now this would actually be because of the script that was written for the show because no one will watch something that has a bad plot or story line.

The writer is the core of the entire plot as well as the dialogues that would happen among the characters. The manipulator behind the shows is the one who writes the script of the shows because he may be the one who would actually inject the subliminal messages that the right brain of the viewers would respond to. The director will then present the work of the writer in a way that can catch the attention of the viewers.

Of course the same kind of theory would also be the same for reality television as well. Of course the concept of reality shows would appeal to people because it gives the people a feeling that they can become TV stars overnight. This is something that really appeals to viewers.

So to sum it all up, it can be said that television actually captures the inner desires of the viewers. Bringing them to another world is the goal of the director as it will make them want to become immersed in the shoes of each character. This is one of the core principles of manipulation.