Image is important for any business. This time, the image is of executives working for your brand. You will sometimes need creative corporate headshots to send with your press releases, for use on the website or for use during interviews. The shots give your business the much needed human face. How can you ensure that they work for you? Here are excellent tips when developing or choosing the headshots to use.

Let it match your brand. The main aim of using the images is to promote your business. There are colors and graphics that are associated with both your business and industry. Ensure that these colors are creatively mixed into the shot. Though you need an official look, it must be appealing and send a message that you want to engage.

Light has a magical effect on photos. It will either make or break the images. Natural light should be used as far as is possible. Where this is not possible, use artificial yet professional lighting. The aim is to portray an image that is engaging and welcoming. No one wants to do business in a gloomy and dark environment. The photographer must manage lighting well to avoid casting shadows that affect the professional appeal of a shot.

Work on the background to make it simple and functional. The background may capture the attention of readers and deny them a chance to take in the message you are trying to communicate. Choose images, colors and graphics that are relevant to both the industry and your business. It must blend well with your dressing, corporate color and industry themes.

Dress as if you are going for the first meeting with your most important client. Images have a way of attracting or repelling potential clients. Most visitors to your website or people who receive your brochure will be meeting you for the first time. They need to get the right image from this encounter. Too much makeup, funny haircuts and dressing will not work for the right first-impression.

Keep away from trends. Yes! The invitation is to be conservative. You can only break this rule if you wish to be changing the images often to match with the trend. This may work against your business since clients are interested in consistency. Trends have a way of assigning dates to images. People opening your website or receiving your brochure will feel as though you are outdated if the trend has been overtaken.

The pose must send a message of a corporate executive who is also inviting or welcoming. You need to appear relaxed and comfortable in your industry. Strike a pose that inspires confidence. A straight back with shoulders that are pulled backwards will work for you. If you appear stiff, potential clients will run away. Give the camera a natural smile and a personality that is as authentic as possible.

The body and mind need to be in sync. If you have to strike a good pose, you must be healthy. This means eating well and hydrating adequately to maintain a supple skin that is glowing. Check what other corporate organizations are doing with their headshots and improve your idea. The photographer should be experienced and creative enough to produce unique shots.