Music artists grow faster when they hold many successful live events. The live performances give them a forum to meet their audience and to charge them up. Yes, live music charges a crowd and makes it all more fun. The fans never forget such shows. However, the success of a live performance does not just revolve around the artist; it depends so much on how the event is organized. Yes, with the help of concert promoter, a live performance will likely go well.

Considering what the professional does would make it easy to understand the value they bring in. They are the ones who inform the public about the planned live performance. They draft all the advertisements and marketing tools that will be used to inform about the performance. They realize that they need to send out this information in a way that the public will want to attend and thus buy the tickets that are on sale.

Their main responsibility is to ensure that the event is successful. The success of a concert is when it is well attended and the performance is well done. To perform well, the artist needs to have ample time to prepare. This will happen when they focus on their performance and not on the logistics of that function or concert.

They will need to take charge of the venue bookings, arrangement or set up. This may mean making several visits and discussions with the owners of the venue. They in effect would promote both the venue and the performance. They need to understand what goes into this planning so that they stay on top of all arrangements.

As you have noted, the job of a music promoter is not easy. It requires a lot of coordination and planning. Besides the formal education, they also need soft skills like negotiation, teamwork, attention to detail and organization. They need to bring in all these to ensure the event is well planned and booked as anticipated.

They, however, must also have people skills. They cannot run the show on their own. They need to consult with the artists to have a picture of what they desire. They plan the show not how they want it but how the entertainer would want the show to be. So, the first step is to discuss with the invited artists and get their picture right.

The date and venue for the live performance should be agreed upon by both the performer and promoter. Once they are in agreement, then the promoter proceeds with the logistics arrangements. He plans the marketing, organizes the venue, negotiates the rates and fees and sets the price for tickets for those who will attend the function.

They also take care of the performer. They arrange his travel and lodging at the venue. They do everything possible so that the performer is relaxed and able to give their best performance. The promoter also arranges the logistics for sound checks and determines the duration of the performance.